My feedback on Trendhunter's "Top 100 Cosmetic Trends in 2016"... Work in progress
- Par anastrid
- Le 26/12/2016
- Dans Beauty of tomorrow
Ok, trying something new here... writing an article in English. Just found this "Top 100 Cosmetic Trends in 2016" from Trendhunter.com on Twitter. Worth reading but far too long to read to just retweet. Here are my key takeouts and thoughts. I do not know if that's the way it's meant to be read but I browsed through the whole countdown as well as the other thumbnails afterwards.
So here's my reading-grid. I tried to identify biggers trends, because 100 is just too many and too detailed for me. Bigger trends I have identified are in the first column. This article being a "year in review", some of these trends are bound to die with 2016, others are meant to stay. I therefore used the second column to give my assessment of the trend's status, i.e. its potential. 3 options: some were already strong in 2016 and will stay, some will grow and we'll see more of it spreading in 2017, some will just fade away and disappear. I dedicated the 3rd column to examples, either taken from trendhunter's slideshow (TH) or from my personal observations (LPB).
| TREND | STATUS | EXAMPLES |
| Male Grooming | Will stay | #98 Beard-Shaping Stencils (TH) |
| Les cosmétiques pour hommes, un marché d'avenir? (LPB on Twitter) | ||
| #76 Male Makeup Brand Ambassadors (TH) | ||
| #30 Crowdsourced Barbershop Apps (TH) | ||
| #27 Masculine Skincare Kits (TH) | ||
| #24 Hybrid Shaving Systems (TH) | ||
| #4 Male Makeup Tutorials (TH) | ||
| La barbe séduit massivement les Français (LPB on Twitter) | ||
| Sales growth of Day Cream for men (LPB on Twitter) | ||
| Lingettes pour barbe (LPB on Twitter) | ||
| Ces hommes qui mettent de la crème anti-âge (LPB on Twitter) | ||
| Back to essentials | Will grow | #95 Scandinavian Design Cosmetic Packaging (TH) |
| Ipsos Paris Luxury Summit 2016 "Retour aux fondamentaux (LPB on Twitter) | ||
| Dior j'adore new commercial* (LPB Blog) and Facebook Xmas communication (LPB on Twitter) | ||
| #47 Minimalist Lifestyle Subscription (TH) | ||
| #7 Charcoaled Skincare Soaps (TH) | ||
| The broader charcoal ingredient phenomenon (LPB on Twitter) | ||
| Over-the-top makeup | Will disappear | #94 Crystalized Lip Looks (TH) |
| 100 layers makeup challenges (LPB) | ||
| #87 Exagerated Manga Makeup (TH) | ||
| #Avant-Garde Furry Manicures (TH) | ||
| #Bronzed Fairytale Makeup (TH) | ||
| Unisex | Will grow | #92 Unisex Fragrance Container |
| Unisex & niche fragrances (LPB on Twitter) | ||
| #76 Male Makeup Brand Ambassadors (TH) | ||
| #71 Androgynous Disney Makeup Looks (TH) | ||
| #56 Unisex Cosmetic Packaging (TH) | ||
| #47 Minimalist Lifestyle Subscription (TH) | ||
| #3 Androgynous Natural Skincare (TH) | ||
| Beauty inside-out | Will grow | #91 All-Natural Beauty Boutiques (TH) |
| Le lien entre beauté, sport et bien-être (LPB on Twitter) | ||
| #78 Wholesome Beauty Retailers (TH) | ||
| #39 Fruity Skincare Packaging (TH) | ||
| Botanical | Will grow | #83 Tropical Skincare Branding (TH) |
| Aura Mirabilis de Roger & Gallet (LPB blog) | ||
| L'Oréal Paris new haircare brand : Botanicals (LPB on Twitter) | ||
| The Body Shop 2016 Christmas window in Paris (LPB blog, coming soon) | ||
| #44 Herbaceous Facial Products (TH) | ||
| #26 Flower Petal Face Serums (TH) | ||
| #23 Sleek Botanical Skincare (TH) | ||
| #15 Herb-Inspired Fragrances (Jo Malone) (TH) | ||
| #8 Superfood Face Oils (TH) | ||
| Les plantes médicinales comme source d'inspiration (LPB on Twitter) | ||
| Made to Measure / Personalization | Will grow | #31 Personalized Shampoo Products (TH) |
| Diagnostic parfum personnalisé chez Nose (LPB on Twitter) | ||
| Créer son parfum sur mesure chez Nocibé, c'est possible (LPB) | ||
| Personalised (monogram) Burberry fragrance bottle (LPB on Twitter) | ||
| Ipsos Paris Luxury Summit 2016 "exemples luxe à l'ére de l'individu" (LPB on Twitter) | ||
| Ipsos Paris Luxury Summit 2016 "Nouveaux fondamentaux du luxe" (LPB on Twitter) | ||
| Vogue.fr - 12 Cadeaux de Noël beauté à personnaliser (LPB on Twitter) | ||
| Cadeaux de Noël personnalisés (LPB on Twitter) | ||
| Celebrity collaborations | Will stay | #55 Empowering Celebrity Lipsticks (TH) |
| Shay Mitchell Smashbox Eyeshadow (LPB on Twitter) | ||
| 15 Most Obsessed-Over Beauty Products in 2016 (LPB on Twitter) | ||
| Opening of own-name boutiques | Will grow | #66 Digital Flagship Beauty Stores (TH) |
| Mavala, Serge Lutens, Caudalie, L'Oréal Paris, Urban Decay, Agnès b., Kylie Jenner (Los Angeles), NYX (Bruxelles), Sisley (LPB on Twitter) | ||
| Recyclable | Will grow | #Affordable Organic Cosmetics (TH) |
| Marionnaud Recycling Initiative (LPB on Twitter) | ||
| Niche Fragrance | #29 Immersive Fragrance Boutique (TH) | |
| Les parfums de niche : relais de croissance du marché des parfums? (LPB on Twitter) | ||
| Sous le manteau : nouvelle marque de parfumerie haut de gamme (LPB on Twitter) | ||
| Metro Montréal - 5 parfums d'exception à découvrir (LPB on Twitter) | ||
| Huiles de parfum Louboutin (LPB on Twitter) | ||
| CARON, Isadora Edition Exclusive (LPB on Twitter) | ||
| Korean Beauty | Will stay | #18 Bursting Ball Face Creams (J. One brand) (TH) |
| Korean beauty by Alicia Yoon (LPB on Twitter) | ||
| 2 in 1 products | Will stay | #5 All-Day Skincare Kits (TH) |
| Les 2-en-1 joues et lèvres (LPB on Twitter) | ||
| Anti-Aging Everything | #Anti-Aging Facial Foams (TH) |
* You can watch the New j'adore commercial in my article "Facebook, le 27.11.2016 - Ecrin couture Dior J'adore".
